News release overview
Hitachi and Gen-AX release MA-ATRIX maturity model for accelerating business transformation through generative AI
Seven assessment dimensions to enable current state diagnosis and staged roadmap development for generative AI implementation and utilization
Figure 1: Growth of generative AI utilization maturity
Tokyo, October 22, 2025 - Hitachi, Ltd. (TSE: 6501, “Hitachi”) and Gen-AX Corp. (“Gen-AX”) have jointly developed a maturity model called MA-ATRIX*1 (Maturity Assessment & AI TRansformation IndeX; Generative AI Adaptation Roadmap) that systematically assesses an organization’s generative AI utilization across seven dimensions, supporting staged business transformation and governance enhancement. Today, Hitachi and Gen-AX have released the model for use at no cost*2. MA-ATRIX was developed based on Hitachi’s over 1,000 generative AI use cases and the expertise Gen-AX has cultivated through providing generative AI-powered SaaS*3 and consulting services. While conventional models have focused primarily on assessing only AI adoption on the whole, MA-ATRIX visualizes the extent to which customers have achieved business transformation through generative AI, an area that was previously difficult to understand fully. It does so using seven unique assessment dimensions, including Organizational Readiness, Compliance and Ethics, and Integration into Business Processes, and also assesses effectiveness and staged implementation. This gives customers an objective understanding of their current status and challenges, enabling roadmap development and investment decisions for business transformation. Going forward, the companies aim to upgrade functionality and promote widespread adoption to create a model that will be widely used by customers both in Japan and abroad, supporting customers’ business transformation and new value creation by expanding the use of generative AI throughout society.
*1 MA-ATRIX is a trademark pending registration by Hitachi, Ltd. in Japan.
*2 Publicly available resources for MA-ATRIX: https://github.com/ma-atrix/ma-atrix/raw/main/docs/ma-atrix-en.pdf
*3 Software as a Service: Cloud service that allows software to be used as a service via the internet.
